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Growth Strategist | Entrepreneur | Investment Story Architect
Ruben Licera is an international award-winning strategist, entrepreneur, communications professional, and business builder whose work centers on growth strategy, customer acquisition, digital transformation, investment positioning, authority building, and organizational growth.
Based in Cebu, he has spent more than two decades working across business, marketing, communications, entrepreneurship, and strategic development. He is the founder and CEO behind the LICERA group of ventures and has built and advised businesses across multiple industries, helping entrepreneurs, corporations, institutions, and organizations translate ideas into marketable propositions, growth systems, and measurable opportunities. His professional platforms describe his work as spanning B2B and B2C growth, digital marketing, customer acquisition, and business strategy.
Licera is particularly associated with Guerrilla Growth, an asymmetric approach to growth built around using strategy, creativity, customer insight, systems, technology, and disciplined execution to produce disproportionate results without simply competing through larger budgets. His work challenges organizations to identify hidden leverage, strengthen positioning, create direct relationships with their markets, and turn attention into sustainable commercial value.
His career has earned international and local recognition. Among his distinctions is a Bronze Stevie Award for Communications Professional of the Year at the 2019 International Business Awards, as well as recognition in Cebu’s media and digital community.
Today, Licera also serves as Provincial Head for Special Projects and Priority Initiatives of the Province of Cebu, where his work connects strategy, communications, innovation, investment promotion, and high-priority government initiatives.
The Province of Cebu describes his role as helping lead the design and execution of special projects, strengthening collaboration among provincial departments and partner institutions, and helping translate the provincial government’s vision into initiatives that create measurable public value.
His public-sector work has increasingly focused on another strategic challenge:
This requires more than promoting Cebu.
It requires building a compelling investment story—connecting the province’s economic strengths, people, industries, strategic location, infrastructure, leadership, and emerging opportunities into a proposition that decision-makers can understand, trust, and act upon.
At Cebu Economic Forum 4.0, Ruben Licera moderates:
The panel brings together perspectives on economic development, access to capital, public-private partnerships, banking and equity, and private-sector participation.
As moderator, Licera’s role is to move the discussion beyond broad ideas and toward one practical question:
His perspective reflects the philosophy that has shaped much of his professional work:
Strategy matters only when it leads to action.
For Cebu, that means connecting opportunity with capital, government with business, ideas with execution, and economic potential with investments that ultimately create enterprises, jobs, and lasting value.
Ruben Licera
Growth Strategist • Entrepreneur • Investment Story Architect
Provincial Head for Special Projects & Priority Initiatives, Province of Cebu
Moderator — Pathways to Investment
September 9, 2026 | Cebu Economic Forum 4.0
