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NEWS

Meet Mr. Ruben B. Licera Jr., Provincial Head for Special Projects and Priority Initiatives

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Governor. He helps Governor Pamela S. Baricuatro communicate her vision of a proactive, people-centered, and transparent leadership — guiding the province’s efforts to effectively connect the Capitol’s programs and services with every Cebuano.

Key Responsibilities

  • Leading the design and execution of special projects under the SPPI framework that drive Cebu’s development and innovation goals
  • Supervising multi-platform content production through Sugbo News and official communication channels
  • Strengthening collaboration among provincial departments, LGUs, and partner institutions for SPPI and CPAC initiatives
  • Promoting the Governor’s vision of “Serbisyong Tinud-anay, Para sa Katawhan” through inclusive, transparent, and inspiring communication

Leadership in Action

As Executive Producer of Sugbo News, Mr. Ruben Licera ensures that Cebu’s stories of hope, progress, and bayanihan are told with authenticity and impact. Meanwhile, as Executive Director of the Cebu People’s Action Center (CPAC), he spearheads responsive programs that bring government services closer to every Sugboanon.


Read Also: Meet Ms. Ainjeliz De la Torre-Orong, Provincial Information Officer