Cebu City, Philippines — August 29, 2025 — Cebu Governor Pamela Baricuatro, known as the People’s Governor, presided over the oathtaking ceremony of the new officers and directors of the Cebu Association of City and Municipal Public Information Officers (CAOCAMPIO) at the Governor’s Office. The event highlighted the crucial role of public information officers in ensuring transparency and keeping the public informed about government programs and initiatives.
New Leadership of CAOCAMPIO
The newly installed officers of CAOCAMPIO are set to spearhead the organization’s mission of strengthening public communication and information dissemination across Cebu Province. The new leadership team is as follows:
- President: Alvin Duazo, Consolacion PIO
- Vice President: Ruth Rowena Alensonorin, City of Naga PIO
- Secretary North: Alreen Jumar Omang, Santa Fe PIO
- Secretary South: Michelle Obor, Argao PIO
- Treasurer: Jeany Ynot, Bogo City PIO
- Auditor: Bianca Lao, Danao City PIO
Board of Directors:
- District 1: Ted Frances Servano, San Fernando PIO
- District 2: Khasmer Rosemarie Tagsip, Dalaguete PIO
- District 3: Glennette Nabalitan, Toledo City PIO
- District 5: Clifford Rey Borlasa, Poro PIO
- District 6: Marjun Baguio, Cordova PIO
- District 7: Ninorazel Agravante, Badian PIO
Immediate Past President and Adviser: Jesus Rey Cavalida, Alegria PIO
The event also saw the participation of other CAOCAMPIO members and Philippine Information Agency Regional Director Fayette Riñen, underscoring the provincial and national significance of the group.
Governor Baricuatro Stresses the Importance of Information Officers
During the oathtaking, Governor Baricuatro signed an executive order urging all local government chief executives to designate information officers, emphasizing their critical role in bridging government programs with the public.
“Information officers are essential in keeping the public informed of government initiatives, ensuring transparency, and strengthening the trust between local governments and the communities they serve,” the governor said.
By formalizing this directive, the governor aims to institutionalize the role of information officers across all municipalities and cities in Cebu Province, ensuring that every community has access to timely and accurate information about government programs and services.
Collaborative Engagement with the Provincial Board
Before the oathtaking, the new CAOCAMPIO officers and members met with the 17th Sangguniang Panlalawigan, chaired by Vice Governor Glenn Soco. This meeting facilitated direct communication between the province’s legislators and information officers, promoting better collaboration for public engagement initiatives.
Vice Governor Soco and Board member Mike Villamor pledged to pass a resolution formally recognizing and empowering Cebu’s information officers.
Roles and Responsibilities of Information Officers
Information officers play a critical role in the effective functioning of local governments, including:
- Dissemination of Public Information: Ensuring citizens are aware of government programs, services, and policies.
- Community Engagement: Facilitating two-way communication between local officials and residents.
- Transparency and Accountability: Reporting activities and initiatives to maintain public trust.
- Media Coordination: Acting as the liaison between local governments and the press.
- Crisis Communication: Providing timely and accurate information during emergencies or public concerns.
Governor Baricuatro emphasized that designated information officers are no longer optional but mandatory, highlighting their vital role in fostering accountable and transparent governance.
A Unified Vision for Provincial Communication
The oathtaking ceremony symbolizes a new chapter in provincial governance, where information officers are recognized as key enablers of public service and government accountability. By formalizing the structure of CAOCAMPIO and ensuring coordination with provincial authorities, the group aims to:
- Strengthen communication networks across Cebu’s municipalities and cities.
- Promote best practices in public information dissemination.
- Enhance the capacity of local governments to engage and inform their communities.
Governor Baricuatro expressed her confidence in the new leadership, emphasizing that effective information dissemination is a cornerstone of good governance.
Celebrating the Oathtaking Ceremony
The event was marked by formal ceremonies, speeches, and the signing of the executive order, demonstrating the provincial government’s commitment to supporting CAOCAMPIO. Governor Baricuatro also congratulated all officers and directors, encouraging them to lead with dedication and professionalism.
“Congratulations to all the officers and members of CAOCAMPIO. Your role is crucial in bridging government programs to the people. Together, we will ensure that Cebuano communities remain informed, engaged, and empowered,” said Gov. Baricuatro.
The governor’s proactive approach highlights her people-centered leadership style, which focuses on partnership, transparency, and community involvement.
Looking Ahead: Strengthening Information Services in Cebu
With the new officers now officially in place, CAOCAMPIO is expected to:
- Organize training programs and workshops for local information officers.
- Develop strategic communication plans for effective public engagement.
- Collaborate with national agencies, media, and civil society to improve information dissemination.
- Establish monitoring and reporting mechanisms to ensure government programs reach the intended beneficiaries.
The governor’s executive order and the collaborative support from the provincial board cement the institutional foundation for information officers, ensuring they have the tools, authority, and recognition needed to perform their duties effectively.
Conclusion: Empowering Information Officers for Better Governance
The oath-taking of CAOCAMPIO officers under Gov. Baricuatro strengthens communication, transparency, and public trust in Cebu Province.
Governor Baricuatro’s leadership in this initiative demonstrates her commitment to people-first governance, where information is not only disseminated but also accessible, accurate, and actionable for all Cebuanos.
“This is more than a ceremony. It is a commitment to ensure that every Cebuano is informed, empowered, and able to participate in governance,” the governor concluded.
