𝐀𝐆𝐑𝐈𝐋𝐈𝐍𝐊 𝐕𝐀𝐍 𝐒𝐖𝐀𝐑𝐌𝐄𝐃 𝐁𝐘 𝐁𝐔𝐘𝐄𝐑𝐒 𝐈𝐍 𝐓𝐀𝐋𝐈𝐒𝐀𝐘, 𝐍𝐀𝐆𝐀 𝐀𝐒 𝐌𝐎𝐁𝐈𝐋𝐄 𝐌𝐀𝐑𝐊𝐄𝐓 𝐁𝐑𝐈𝐍𝐆𝐒 𝐅𝐀𝐑𝐌-𝐅𝐑𝐄𝐒𝐇 𝐏𝐑𝐎𝐃𝐔𝐂𝐓𝐒
The Mobile Agri People’s Market drew overwhelming crowds during its two-day run in the cities of Talisay and Naga, as consumers scrambled to buy fresh farm goods at lower prices.
Operating out of the Agrilink Reefer Van, the market offers produce sourced directly from farmers in the southern town of Alegria, cutting out middlemen and slashing costs.
Buyers swarmed the refrigerated van as soon as it opened, eager to take advantage of produce sold without traditional middlemen, according to the Provincial Agriculture Office (PAO).
The initiative, led by the Cebu Provincial Government under Gov. Pamela Baricuatro through the PAO, aims to bridge gaps in access and affordability within the province’s agricultural supply chain. It is also part of the Capitol’s thrust to strengthen livelihood, food security, and the agriculture sector.
𝗟𝗼𝘄 𝗳𝗮𝗿𝗺𝗴𝗮𝘁𝗲 𝗽𝗿𝗶𝗰𝗲𝘀
PAO personnel noted that the program directly responds to two persistent challenges: low farmgate prices that hurt farmers, and high retail prices that burden consumers in urban areas.
The use of the Agrilink Reefer Van ensures that vegetables and other perishables maintain their quality during the journey from Alegria to Talisay and Naga.
The PAO extended its gratitude to the public for their support, as well as to the local government units (LGUs) and agriculture offices in Alegria, Talisay City, and Naga City for their on-ground coordination.
𝗢𝗻𝗹𝗶𝗻𝗲 𝗼𝗿𝗱𝗲𝗿𝘀, 𝗳𝗿𝗲𝗲 𝗯𝘂𝗹𝗸 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆
For those unable to visit the mobile market or wishing to order in bulk, an online portal is available at agrilink.cebu.gov.ph. Delivery is free for orders that reach a minimum of 500 kgs.
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