Vibrant and true Argawanon culture filled the cool air of September 24 in Argao as Dalagang Argaoanon held its coronation night with the strong theme of reviving the town’s fashion industry.
Ten lovely ladies from different barangays in Argao, south of Cebu staged their beauty and enjoyed their moment as they arrayed themselves with Hablon.
Hablon is a handloom weaving industry sprouted back from the older times in Argao. The product is mainly for used clothing and mosquito nets.
The local government of Argao with Cebu Technological University – Argao Campus in cooperation with Department of Trade and Industry 7, Cebu Provincial Government and Junior Chamber International-Metro Cebu Uptown were helping to revive and sustain the dying industry.
Dalagang Argaoanon exclusively featured their iconic traditional hand-weaving products in all its segments as part of the town’s intensive promotion.
Cheska Fatima Abellana, 18, from Barangay Tulic took home the title as Dalagang Argaoanon 2016.
Barangay Tulic is said to be the heart of hablon as it is where most of the remaining habloneros and habloneras are keeping the industry still alive.
Abellana, as a “Doer of Change”, aimed to promote hablon by wearing all products that are made out of it. She also said she would use social media to spread awareness about it.
Other ladies who landed on the top five were Jessa Mae Miranda (1st runner-up), Hydie Sarcauga (2nd runner-up), Mailyn Lanorias (3rd runner-up), and Crystal Jane Catalan (4th runner-up).
Cebu’s Future Fashion Industry
Notable Cebuano fashion designer Dexter Alazas was delighted that Argao opted to revive the fashion industry in Cebu.
“I believe that there is no fashion industry unless there are manufacturing, textile and fabric industry. And this only happens in Argao because of its hablon industry,” he expressed.
Alazas actively supports hablon revival as shown by his hablon creations worn by the candidates in the Dalagang Argaoanon coronation night. (Francis Nacua)