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PIO-Cebu harnessed the power of social media

| by: Hearty Marie Rizarri

PIO Officers and staff recently concluded a series of weekly seminars on News and Feature Writing and Social Media Blast since April.  The presenters and coach of the seminar were Regional Director Minerva Newman and Information Officer Rachelle Nessia of Philippine Information Agency 7 (PIA7) who tried to combine inputs on journalistic technique, particularly reporting techniques with substantive output.

Topics include insights and the changing array of social media, how to analyze its usefulness and how to achieve success. They lead a hands-on session of how to use social platforms for tips, newsgathering tools to source new stories, and also the ethical use of social media through the use of web-based and mobile-based technologies to turn communication into an interactive and engaging dialogue between communities and individuals. Participants learned the use of some popular social media platforms such as Facebook, Twitter, WordPress and etc.

The seminar was not only intended for the writers of Cebu Monthly and Cebu TV, but for all employees, on-the-job trainees (OJTs) and interns assigned at PIO-Cebu. It was an opportunity designed for each of us to learn and boost our knowledge and skills in order for us to multitask whenever necessary.