Capitol, InnoPub forged ties to implement digital tourism

The Cebu Provincial Government and InnoPub Media forged pact to expand digital tourism in the province.

Governor Hilario P. Davide III and Max Sherwin Limpag, co-founder InnoPub, signed the memorandum of understanding (MOA) last Aug. 4 at the Capitol.

Provincial Information Officer Ethel Natera and Atty. Maria Jane Paredes, Smart senior manager for Visayas and Mindanao, affixed their signatures as witnesses.
Davide said the program will help tourists get information quickly about the province’s famed destinations as well as cultural and historical attractions.

“This makes it easy for local and foreign tourists. They don’t have to bring maps or books for any information about Cebu,” said Davide.

The governor also said its implementation is well-timed as Cebu is scheduled to host big international events like the Asia-Pacific Economic Cooperation Summit in 2015 and Eucharistic Congress in 2016.

“Digital Tourism program involved the delivery of accurate tourism information to devices like smartphones and tablets,” Limpag said.

It also includes the “production of ebooks and apps to serve as guide to tourists and the deployment of interactive tourism markers with QR or quick response codes and NFC stickers on select and tourism areas in the province.”

How to use? Smartphone or tablet users will just download a QR reader and scan the QR code or NFC stickers on the tourism marker. Then the information about the site immediately pops out.

First launched in Cebu, Digital Tourism is already implemented in Iloilo and Baguio by InnoPub and Smart Communications.

In Cebu, the program is already in place in Argao, Boljoon and Carcar City and will continue to spread through towns of Oslob, Santander and Samboan.

With Smart’s participation, Paredes said Digital Tourism challenged them to ensure internet connectivity in the areas covered by the program.

Digital Tourism is implemented in the province at no cost for the Capitol but tasked to guarantee the participation of the local government units.