The Capitol and the Global Alliance for Rabies Control (GARC) wants to tap media practitioners’ help its anti-rabies program.
A media advocacy workshop will be held on April 22 at the Capitol Social Hall. Media reporters, journalists, TV and radio broadcasters are encouraged to attend the workshop. The information officers of the different local governments units (LGUs) in Cebu are also invited.
One of the goals of the program is to enhance the skills on media reportage of technical information of public health concerns such as rabies. They would be asked to be ‘gatekeepers’ of information on rabies and other animal disease, according to Dane Medina, GARC communication officer in her letter to the Capitol.
Rabies is seen to be a major public health concern in Asia. Based on data acquired by GARC, around 300 people die of rabies in the Philippines annually. However, GARC said rabies is absolutely preventable and it can be eradicated. “Aside from vaccination of dogs, rabies can be prevented through sustained awareness and proper education,” it further stated.
The program will start at 9am until 2pm. University of the Philippines Los Baños Professor Sherwin Joseph Felicidario will be the main speaker. He will talk on Risk Communication: Role of communicators and the importance of effectively communicating public health messages and Knowledge Enhancement on Science reporting/writing.
The regional directors of the Department of Health and the Department of Agriculture-Regional Field Unit will present the rabies situation in the region. Xerxes Alkuino