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Breaking Ground for the PIO Inauguration

| by: Lee De la Cerna

At long last the Cebu Provincial Information Office found its ideal niche in a P3-million building, realizing the dream that PIO employees had after years of hopping from one room to another at the capitol building.

The inauguration of the new PIO building was held on Feb. 28, 2013 located near the back of CFI building, Capitol compound. The ribbon cutting was spearheaded by the Philippine Information Agency (PIA) 7 Regional Director Minerva Newman together with the Provincial General and Services Head Eva Encabo and Cebu Provincial Board Member Miguel Antonio Magpale.

In his speech, Board Magpale said that “rebirth of the PIO along the whole province of Cebu is in line with the responsibility of the government to keep the people abreast with relevant information such as the program and projects implemented for them.”

The Cebu PIO will try her best to provide free wifi service and some equipment for the local and out-of-town media to use. PIA 7 Regional Director Minerva Newman said that communicators must practice the profession with passion, “not just fashion,” andcited three factors that a communicator must bear in mind in relaying information. “Information that respects, builds and with responsibility,” Newman shared.

The ceremony coincided with the launching of the new Cebu TV which airs on Sky Cable channel 31. The channel provides “info”-tainment to Cebuano viewers. Aside from TV, PIO also initiated Cebu Monthly, a monthly journal on news of the province and content that matters.