Cebu companies report high sales in APEC exhibit

Cebuano products were a big hit among Asia-Pacific Economic Cooperation (APEC) delegates, with local companies reporting over P2 million in sales and orders during the Exquisitely Filipino exhibit in Cebu City.

There was also certain interest in another P2.7 million worth of locally-manufactured goods, said DTI  Cebu Provincial Office industry development and investment promotion division chief Esperanza T.L. Melgar.

The Department of Trade and Industry (DTI) report dated September 14, 2014 listed the sale of these products as still under negotiation.

To provide APEC delegates access to top local products, the DTI initiated the holding of an Exquisitely Filipino exhibit for Cebu manufacturers from August 22 to September 8 at the Northwing of SM City Cebu. This was expanded to Atrium D and Mosaic F, still in SM City, starting September 2 to allow more companies to join the exhibit.

On display were home decor and furnishings, woven fabric, handcrafted pieces, embroidery products, fashion jewelry, bags, furniture, and souvenir items, among others.

Exhibit sales

The Northwing component of the exhibit, which had 16 local companies and two art galleries as exhibitors, reported cash sales of P737,012 and booked orders of P161,163 for a total of P898,175.

At Atrium D and Mosaic F, cash sales and booked orders reached P909,657 and P322,400, for a total of P1.23 million. This Exquisitely Filipino exhibit component ran from September 2-8 and had 37 local companies exhibiting their products to APEC delegates.

The exhibit was timed to coincide with the holding of the APEC 2015 Third Senior Officials’ Meeting (SOM 3) and related sessions in Cebu City. Local organizers expected over 3,000 delegates to attend the meetings.

Exhibitors included such companies and manufacturers as Arden Classic, Avatar Accessories, Detalia Aurora, Earth Works Fashion, Kultura Filipino, Anthill Fabric Gallery, Ferangeli Guitar and Handcrafters, Hablon by Dexter Alazas, Kor Landa Corp., Cebu Intertrade Export, Luisa Home, and Catalino Embroideries.