Cebu to stage the first ever Cobra Energy Drink Ironman 70.3 Asia-Pacific Championship

Gatas for Breakfast invite


First class event in a first class city. That is the best description when Cebu, Philippines amongst the many distinguished cities was elected to be the site of the first ever Cobra Energy Drink Ironman 70.3 Asia-Pacific.


Throughout time, the popularity of the sport of triathlon grew immensely. Here in the Philippines, Cobra Energy Drink Ironman 70.3 has attracted tens of thousands of triathletes from all over the world in the past seven successful years. Looking back, Cobra Energy Drink Ironman 70.3 had 583 athletes when it made a debut last 2009. Participants immensely increased as years passed by making it a world class and most sought-after event. This year’s edition alone had tremendously soared to 2,618 participants from 52 countries across six continents. All slots sold out in 40 minutes with 500 people on the waiting list.


This is one of the reasons why the Ironman 70.3 expanded triathlon in the Asia and chose the Philippines particularly Cebu for the first ever Cobra Energy Drink 70.3 Asia-Pacific Championship throughout the Asia-Pacific region. An honor indeed! Long hailed by many as the Crown Jewel of Asia Pacific, Cebu was the first preference of venue as host of this popular sports event. According to Geoff Meyer, Chief Executive Officer for IRONMAN Asia-Pacific, “Cebu also hosted the successful IRONMAN 70.3 Philippines triathlon for the past five years – and will provide our athletes with a beautiful and challenging championship course.” As a consequence, Sunrise Events Inc., the once again producer and organizer of Cobra Energy Drink Ironman 70.3 and the Philippines prominent sporting event company, which had set the gold standard in race staging in 2015 immediately promised that it will be a very exciting and thoroughly laid out, grueling course in 2016. It will also coincide with the five-year anniversary in Cebu and the eighth year long-standing partnership of IRONMAN with Sunrise Events Inc., so it will be bigger, better and bolder.


Our partner agencies, Department of Tourism (DOT), Province of Cebu, Lapu-Lapu City, Mandaue, Cebu City, Talisay and the Department of Public Works and Highways (DPWH) of the Philippines welcomed the news citing the benefits that such a big international event will bring to the country. Thus, on October 1, 2015, there will be 2,900 slots which will be opened for grabs at the Provincial Capitol of Cebu from 6:30-8:30 am. An expected 200 attendees will grace the registration and all registrants will get a Cobra Energy Drink IM 70.3 70.3 APAC t-shirt and free breakfast at the venue sponsored by Alaska. For many years now, “Alaska Gatas for Breakfast” is one of the many activities sponsored by Alaska in its earnest efforts to counter the latest national study that two out of ten (10) children are overweight while three out of ten (10) are undernourished. This research had been conducted by the Food and Nutrition Research Institute (FNRI). Hence, to combat this alarming analysis, Alaska Milk Corporation in its advocacy of a better and healthier lifestyle will be one of the champions to support the launch of Cobra Energy Drink Ironman 70.3 Asia Pacific Championshipfor 2016. The presentation with the title sponsor Cobra Energy Drink together with Sunrise Events Inc. and Alaska in partner with Smart/PLDT, Thinking Tools, Inc., Province of Cebu, Titay’s, and Café Leona will also be assisting in the kick-off registration for another anticipated victorious event.


For more information about the IRONMAN 70.3 Asia-Pacific Championship, please visit Follow us on, @cobraironman703 on Instagram, @CobraIronman703 on Twitter for updates. Tag us at #cobra703apac; #ironman703philippines; #IM703ceburegistered; #ironmanmorefun; #IM703APAC2016